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The site artisanalmezcals.com states the following, "Artisanal Mezcals - The Premier Importer and Wholesaler of Finest Mezcal in Nevada." We noticed that the webpage also stated " Artisanal Mezcals - The Premier Importer Wholesaler of Finest Mezcal in Nevada." It also stated " Mezcal is one of the worlds great spirits complex, gorgeous and endlessly intriguing, distinguished like great wines by a strong sense of place. Mezcal is little known, however, and even less understood, but paradoxically has been anointed as the Next Big Thing. Eric Asimov, New York Times." The header had mezcal as the highest ranking keyword. This keyword was followed by distribution, wholesale, and artisanal mezcal which isn't as urgent as mezcal. The other words the site used was adult beverages. mezcal in Nevada is also included but might not be seen by search crawlers.